In the dynamic world of real estate, success hinges on your ability to stay ahead of the game. Whether you’re a seasoned real estate agent, a dedicated realtor, or a meticulous transaction coordinator, one thing remains constant: being organized and having a solid plan in place are paramount to running a successful real estate business […]
The Power of Familiarity Bias in Real Estate In the ever-evolving world of real estate, there’s a psychological phenomenon that plays a pivotal role in the decisions made by buyers and sellers. It’s called Familiarity Bias, or the mere-exposure effect, and it’s a phenomenon that holds the key to understanding why some real estate agents […]