The Power of Familiarity Bias in Real Estate In the ever-evolving world of real estate, there’s a psychological phenomenon that plays a pivotal role in the decisions made by buyers and sellers. It’s called Familiarity Bias, or the mere-exposure effect, and it’s a phenomenon that holds the key to understanding why some real estate agents […]
Did you know that your IABS & Consumer Protection Notice needs to be on your social media? In the fast-paced world of Texas real estate, staying compliant with regulations is not just a matter of legality; it’s a cornerstone of trust and transparency. Whether you’re a seasoned real estate agent, a dedicated realtor, or a […]